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Diana Nahorniac

Bucharest NATO Summit’s Opening Conference

The Bucharest Conference, a German Marshall Fund event held alongside the 2008 NATO Summit, provided open room debates for leading policymakers, opinion leaders, scholars and business leaders from both sides of the Atlantic, to discuss the most pressing issues facing NATO and the international community. Speakers and panellists included, among others: George W, Bush, Jaap de Hoop Scheffer, Stephen Harper, Hamid Karzai, and Mikhail Saakashvili.
Links Associates was involved in organizing the Bucharest Conference and provided German Marshall Fund with logistic assistance, media relations services for the Romanian and International media, consultancy for media events and promotion in media.

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The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.

With the fall of trust, the majority of respondents now lack full belief that the overall system is working for them. In this climate, people’s societal and economic concerns, including globalization, the pace of innovation and eroding social values, turn into fears, spurring the rise of populist actions now playing out in several Western-style democracies.

To rebuild trust and restore faith in the system, institutions must step outside of their traditional roles and work toward a new, more integrated operating model that puts people — and the addressing of their fears — at the center of everything they do.

Read more

After Bucharest and Constanţa, Turkish Airlines, awarded as “Europe’s Best Airline” by Skytrax for the last six years, launched its 3rd flight in Romania, Cluj – Istanbul. The decision to introduce this new route came following the interest and opportunity that this part of Romania is offering.

Starting with September 1st 2016, Turkish Airlines will be operating the flight Cluj-Istanbul four times per week, on Mondays, Tuesdays, Thursdays, and Saturdays in both directions.

Ziya Taşkent, SVP of Sales (I. Region) of Turkish Airlines said that “A new destination in Romania, from Cluj to Istanbul, was on our scope of work for a long time and we are very happy that in the last years we had a successful collaboration with Cluj International Airport “Avram Iancu” that took all the necessary measures that this flight happens. We estimate that this new route will help people from Romania to have one-stop bridge towards 290 destinations all over the world such as Middle and Far East or North America instead of having two stops, one in Budapest or Bucharest. Our commitment to Romanian passengers is very strong and with this new route we added on our destinations’ map a fabulous city which is not only economically vivid but is also a fascinating centre of Romanian arts and culture.”

Links supported Airbus Helicopters for the launch of its new factory in Romania to host the production of the robust, and cost-effective H215 helicopter.

In a ceremony held on 13 September by French President Francois Hollande and the Romanian Prime Minister Dacian Ciolos, Airbus Helicpters’ set down the inauguration of Airbus Helicopters Industries new production site in Brasov, Romania. The new factory – a €52M investment by Airbus Helicopters- will host the production of the H215, a twin-engine, versatile, economic and robust helicopter with multi-mission capabilities.

“It has been an honour to hold this ceremony in the presence of the French President and Romanian prime Minister for this is the beginning of a project which will be an important contribution to Romania’s aeronautic industry.” said Serge Durand, General Director Airbus Helicopters Industries. “Airbus Helicopter’s has a 40 years successful story in Romania and today’s event is a big step forward in the long partnership between the 2 countries”.

The 10.000 m2 factory is now ready and the tools and equipment for the production and assembly of the new helicopter are being installed. “The first H215 100% made in Romania could come out of the Final Assembly Line in Brasov in 2018, providing we receive a significant order soon. The production will increase continuously to reach 15 helicopters per year by 2020”, added Serge Durand.

The plant in Ghimbav will employ 350 people when it reaches full production capacity and the first recruits have already started a training period in the company’s site in France. Airbus is also committed in the training of the young generation and has concluded a partnership with the technical College Transilvania. The first 28 students included in this program were also present today’s opening ceremony. Upon graduation, they will get diplomas of helicopters technicians, superior technicians and engineers.

Both EASA and FAA certified, the H215 is equipped with the latest, most modern technologies meeting the latest safety requirements of the market. It long range capabilities, power, speed and large useful payload make suitable for a wide range of missions providing a modern and cost-effective solution for markets such as utility, United Nations peacekeeping operations and logistic support missions

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