Links Associates was engaged as part of a major European effort to implement the communication and government relations strategy of the European Author’s Societies (GESAC) for Romania. The campaign was designed to convince members of the EU Parliament and the public opinion of the need to reform the copyright laws. The key point of the campaign was identifying influencers that would promote the message. Our team worked with people from diverse backgrounds – artists, IT specialists, journalists – visible and followed in the mainstream media, online and offline. Together we spread the message on TV, on radio, in the newspapers and on social media. The final vote held on September 12th, 2018 was a testament to the successful nature of this campaign.