The 2022 Edelman Trust Barometer reveals that nearly 1 out of 2 respondents view government and media as divisive forces in society. Through disinformation and division, these two institutions are feeding the cycle of distrust and exploiting it for commercial and political gain. Also, business must work with all institutions to foster innovation and drive impact as people have greater expectation of business to lead and to address societal problems.
How can THE CYCLE OF TRUST be restored? By demonstrating tangible progress – showing that the system works; by focusing on long-term thinking; by providing credible information.