Romanian employees are among the Europeans with the most of work hours and a lunch hour often skipped or spent in front of the keyboard. Up Romania, lunch vouchers issuer, started a conversation on this issue to shift the message towards the importance of not skipping the lunch hour during work time.
The target: the employees working in business centres. Up Romania activated a famous Romanian Chef known for its passion for street food and a French Chef with Michelin star and put them together in a unique blend to prepare a surprise lunch in a canteen. Thus, it created a buzz around the idea of paying the lunch with meal vouchers, while choosing to eat healthy, local and nutritious meals during lunch breaks.