casiana

“Globally, we have gone from dissatisfaction and grievance to insularity, living and working in our own bubbles with ever-decreasing empathy and understanding for those who are different, and ever-decreasing trust in people, institutions and organisations. This trust must be rebuilt, even if it seems like we are running out of time. The Edelman Barometer also offers a way forward. The study shows that the business environment, or ‘my employer’, is seen as a facilitator that can reconnect different groups and thus restore trust. For the first time, the business environment is perceived as more ethical than NGOs. This is a call for action and responsibility for business leaders, who must take on the role of mediators in society” – Corina Vințan, CEO Links Associates.

“The Edelman Trust Barometer 2025 has sparked interest in Romania, especially in the business environment – even if Romania is not included in the survey. The immediate reaction of our clients and partners revealed concern at the highest level. Beyond concern, however, action is needed, because at least one conclusion is clear, as Richard Edelman points out: ”We must fix our information systems. Quality information is the lifeblood of trust. Well-informed societies are healthier, more competitive, and resilient. Improved media literacy and investment in high-quality journalism would go some of the way. How we reshape our information systems as we adapt to living and working with generative AI—and eventually artificial general intelligence—is one of the grand challenges facing humanity. But media simply cannot do this alone. Leaders of government, business, and NGOs all have a responsibility to put out quality information to supplement media coverage. Politicians and public opinion formers have a duty of care to be part of the solution” – Corina Vințan, CEO Links Associates.

”This year’s edition focuses on the role of innovation in society, examining how widely it is accepted and how people perceive its regulation and management. The general perception is that science has become politicised, with people fearing that governments have too much control over research and its results. This leads to distrust and rejection of innovations. In this context, and in a historic election year in which Romania will hold four rounds of elections, public–private partnerships are essential for increasing understanding of, and acceptance for, new technologies and innovations. We are making this study available to the public in the hope that both the business and political communities will gain a clearer understanding of the global context in which we live and operate, and of the emerging trends and changes, many of which are also relevant to Romania” – Corina Vințan, CEO Links Associates.


A media meeting was held at the HP Demo Center in Bucharest, where business and tech media in Romania were explained how HP’s ecosystem ensures that European-funded projects deliver real value in terms of efficiency, security and innovation. These events provide a valuable opportunity for journalists and bloggers to experience and test devices, enabling them to share their insights with the public.

Fragrance as a form of art. With this in mind, in June 2025 we embarked on a Guerlain Journey — an exhibition showcasing Guerlain’s most iconic creations, each of which is associated with a significant moment in the history of art. This unique experience brought together visual art, scent and sound in a multisensory story. In collaboration with the Guerlain team, and hosted by the French Ambassador at his residence in Bucharest, we planned and delivered an event designed to provide an exclusive experience for some of the most influential women in Romania. The result was a memorable discussion about art, beauty and cultural heritage.

Defence is one of our specialties. We introduced to the Romanian media Colt CZ Group, the Czech company that is one of the leading producers of firearms and ammunition for military and law enforcement, personal defense, hunting, sport shooting, and other commercial use. We organized the press conference and presentation of the “Assembled in Romania” NATO-standard products realized through a collaboration between Colt CZ Group and the Romanian company Transcarpat Sportours International.