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A town inside the city

Launching the first mixed-use real estate project in Western Romania is a challenging mission from every point of view – be it logistics, timing, or communications. We were excited to handle the communication part for Iulius Town Timisoara grand opening and enjoyed, together with hundreds of guests, the perfect place for shopping, relaxing in open air, entertainment facilities, food, business, health services.

A lifesaving agreement

We celebrate and, of course, communicate every achievement of our clients. Such a moment was the announcement of the four-year framework agreement between the Romanian Ministry of Interior and Airbus Helicopters for the purchase of H135 helicopters for air medical services. Proud to share the extraordinary news!

#UpYourLunch

Romanian employees are among the Europeans with the most of work hours and a lunch hour often skipped or spent in front of the keyboard. Up Romania, lunch vouchers issuer, started a conversation on this issue to shift the message towards the importance of not skipping the lunch hour during work time.
The target: the employees working in business centres. Up Romania activated a famous Romanian Chef known for its passion for street food and a French Chef with Michelin star and put them together in a unique blend to prepare a surprise lunch in a canteen. Thus, it created a buzz around the idea of paying the lunch with meal vouchers, while choosing to eat healthy, local and nutritious meals during lunch breaks.

Journalists need to see in order to believe and to write insightful stories. And they saw the light attack H145M helicopter right where it is being built, at Airbus factory in Donauwörth, Germany. We took a group of Romanian journalists there to collect first hand information, to meet the very people working on this project, to witness the industrial process and a flight test. Back home, they shared the experience with their audience.

Sursa: Digi24 TV

A first-of-its-kind in Romania

Romania has a good reputation in the IT field, software development, and engineering. Big companies operating in these domains are well aware of Romania’s potential and one by one are entering or expanding on the local market. Thales, one of the largest technology Groups in Europe, inaugurated an Engineering Competence Centre in Bucharest and we helped them draw an impressive audience: Romanian dignitaries, ambassadors, representatives from the Romanian industry and government bodies, journalists. Thales’s showroom impressed them all as it tells the story of the Group’s activities and innovative solutions for 5 strategic domains: ground transportation, aerospace, space, defence, and security.

Richard Edelman, president and CEO of Edelman – about PRWeek’s award

Here are a few observations on how this happened:

  1. Independence — We did not follow the crowd and sell to the holding companies. That single decision, taken by the family, was fundamental to our growth. We did not reduce head count during the recessions of 2001 and 2008; we just did not make money. We invested in acquisitions, even in challenging periods, to grow our geographic footprint and improve our expertise in markets such as Atlanta or the Bay Area.
  2. Digital — We were early in this and stayed with it. From the online version of the Butterball Turkey Talk-Line in 1997 to the brilliant work on Samsung Mobile of today, the growth of Edelman is one-half attributable to our digital team. Digital also brought us into creative and planning. I have also benefited by speaking directly to the industry through my weekly 6AM blog since 2004.
  3. Trust — We started the Edelman Trust Barometer in 2000 after NGOs stormed the World Trade Organization meeting in Seattle, protesting globalization. This annual study has propelled us into important conversations around trust at work, trust in “a person like me,” and the mass-class divide. We are now mentioned as a thought leader in the same breath as major consulting firms, such as McKinsey.
  4. Creative — We have always believed in powerful ideas. But now those ideas must prompt action by our clients. The Dove Campaign for Real Beauty, REI OptOutside and CVS’s decision to remove cigarettes from its stores are all indicative of our Evolve, Promote, Protect philosophy, which asks for tangible steps before any communication.
  5. The Rise of Corporate — With wins like Walmart and GE, on top of work with Samsung and Johnson & Johnson, Edelman moved from a sole reliance on brand marketing to an even balance with corporate reputation and public affairs. Much of our best work for HP, Starbucks and AstraZeneca reflects the combination of both sides of the house.
  6. Going Global — We were an American firm sending work to overseas offices. Then we grew in the UK, where we hub Unilever, Shell and GSK. Now we are building up China, France, Germany and India as global hubs. That requires us to have a more multinational workforce in these key markets.
  7. Stable Top Management — Matt Harrington, our COO, has been at Edelman for 29 years; Vic Malanga, CFO, 22 years; Russell Dubner, U.S. president and CEO, 26 years; Lisa Sepulveda, chief client officer, 25 years; Ben Boyd, chief client strategy officer, 14 years. I also want to thank others, such as David Brain, Michael Morley, Pam Talbot, Katie Burke, Jackie Cooper, Charles Fremes and Kevin King for their unique contributions to our development.
  8. Community Involvement — We have always tried to maintain a deep connection to the communities we work in. We have done pro bono work in Dallas, Orlando and Charlottesville in the wake of tragedies. And we have also provided our services to communities dealing with natural disasters (Puerto Rico), and issues such as gender equality (Hong Kong) and disease awareness (UK).
  9. My Father — We worked together for 34 years, the majority of which felt more like I was working with my brother than my dad. He put the scepter in my hand in 1997. He put up with my failed implementation of a new accounting system and a few less than optimal acquisitions. He stayed in the business to make sure that his son did not “screw it up.” At age 90, after I was CEO for 15 years, he put his hands on my shoulders and said, “It’s time that you really take over. You have proven yourself.” And to my mother, one of my most trusted advisors. She was not only privy to the strategy and planning for the agency, but she had a lot of input on the major decisions we made as a firm.