“The Edelman Trust Barometer 2025 has sparked interest in Romania, especially in the business environment – even if Romania is not included in the survey. The immediate reaction of our clients and partners revealed concern at the highest level. Beyond concern, however, action is needed, because at least one conclusion is clear, as Richard Edelman points out: ”We must fix our information systems. Quality information is the lifeblood of trust. Well-informed societies are healthier, more competitive, and resilient. Improved media literacy and investment in high-quality journalism would go some of the way. How we reshape our information systems as we adapt to living and working with generative AI—and eventually artificial general intelligence—is one of the grand challenges facing humanity. But media simply cannot do this alone. Leaders of government, business, and NGOs all have a responsibility to put out quality information to supplement media coverage. Politicians and public opinion formers have a duty of care to be part of the solution” – Corina Vințan, CEO Links Associates.