Diana, brings more than 18 years in agency and in-house communications experience to Links.
With a solid background in brand communications, Diana has successfully advocated for clients in the areas of strategic PR, public affairs, crisis communication and event management services.
Diana’s knowledge of international media was honed supporting clients such as Dow Jones and CNN. She has also worked as a Business Representative for Wall Street Journal Europe, Business Week and BBC World, running important campaigns for Financial Times in Romania.
Before becoming a founding partner of Links Associates, Diana was the PR Manager for Baneasa Investments – a key Romanian real estate developer where she handled one of the most challenging crisis management and crisis PR projects of the time. As Brand Manager at the national newspaper Evenimentul Zilei, Diana helped increase the market share of the publication. She was also involved in launching and promoting communications and advertising campaigns, managing advertising and media agency relationships, and working with a variety of editors, media producers, and audiovisual studios. Diana has an impressive list of former PR clients and effective projects from Saatchi&Saatchi: Fox Kids, DHL Romania, Toyota, Hoffmann –La– Roche, Carrefour, LG, etc.